Informationsnote: Reshaping the EU fiscal framework for a sustainable recovery and a just transition (own-initiative opinion – Gr II)
There are many, increasingly loud voices calling for better regulation of advertising, which is accused of encouraging overconsumption. Numerous calls for a ban on advertising polluting products are published. However, advertising creates growth and generates many jobs. Could it not be that advertising is just a scapegoat?
The EESC own-initiative opinion will set out recommendations for making advertising more compatible with the challenges of the green transition while respecting its contribution to the economic development of the European Union.
The objective of this proposal is to improve sustainability reporting at the least possible cost, in order to better harness the potential of the European single market to contribute to the transition towards a fully sustainable and inclusive economic and financial system in accordance with the European Green Deal and the UN Sustainable Development Goals.
The Commission proposal for a new regulation on machinery products is part of a wider 'Artificial intelligence (AI) package'.