A major effect of the exponentially increasing productivity is that well-being creation (re-) turns from the production of lower costing quantities into the provision of specialized, certified qualities. In that sense the integrated use-value in the supplied goods and services becomes increasingly an important feature that gradually countervails the emphasis on the exchange value (prices). This development is especially advantageous for European producers: European competitiveness concentrates on the ability to provide specialized, diverse qualities, rather than competing in prices against regions with more extended economies of scale.