Digitalisation in the music sector: a lifeline during the pandemic
The cultural and creative sectors were one of the industries hit hardest by the COVID-19 pandemic. However, using digital tools, creativity and innovation, artists where able to stay in contact with their audiences, to share content and to bring concerts into living-rooms. New forms of content have emerged, some of them showing the artist recording in their own home and creating a more personal relationship compared with the previous stage-audience separation. Digitalisation has also brought music to people who would otherwise not necessarily have attended a venue, e.g. a classical concert to marginalised or vulnerable groups.
26/10/2022
