The European beer industry - Incentivising the growth potential

The opinion shows that Europe’s brewers remain global leaders and that they have adapted in the face of economic crisis. However, the report makes clear that there is untapped potential in this sector and
that supportive taxation and trade policies, along with full recognition of the important role of the hospitality sector, can help it maintain its global standing and provide growth and jobs.

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The European beer industry - Incentivising the growth potential