The EESC considers that this issue needs to be analysed very thoroughly and placed within an EU framework taking into consideration the principles of subsidiarity and proportionality. Special emphasis must be placed on empowering, informing and educating children, families and teachers. The EESC calls on advertisers and sponsors to adopt and apply the highest levels of protection of children's rights.
Download — EESC opinion: Advertising / young people and children
The EESC feels that the triple objective of the Europe 2020 strategy, i.e., smart, sustainable and inclusive-cohesive growth, is generally appropriate; however, in order to achieve it, a well-balanced macroeconomic policy mix and structural reforms together with more and better instruments are needed. The EU needs to show that it has the necessary political will and a specific vision of substantially closer integration. All the funds and programmes should be more tailored to the social goals of Europe 2020, and work on drawing up a European Territorial Strategy must be accelerated. It is vital to ensure much broader involvement of experts and public opinion in preparing decisions.
With the number of pensioners growing faster than the working population and an economic crisis putting additional pressure on the national budgets, the EU Member States need to find ways of delivering fair, safe and sustainable pensions. Following on from a consultation on European pensions systems in 2010, a new policy paper on sustainable pensions proposes mainly to link retirement age with life expectancy, restricting early retirement, to close the pension gap between men and women and to develop private pension schemes. In its opinion on that White Paper, the EESC recommends that Member States focus their reform efforts on increasing the revenues that fund their pension systems by boosting employment, improving the mechanisms for collecting contributions, and tackling undeclared work and tax evasion.
