The exploratory opinion at the request of the Spanish Presidency will look into advertising through influencers and its impact on consumers. Influencers as content creators with large numbers of followers on social networks have a crucial impact on consumer behaviour and, inter alia, on consumer decisions.
EESC opinion: Advertising through influencers and its impact on consumers
In this opinion, the EESC: encourages reforming EU health systems for mental health by focusing on prevention, early detection, and community-based care; recommends that the EU Comprehensive Plan on Mental Health is swiftly transposed in an EU Mental Health Strategy which has a timeframe, funding defined responsibilities and progress indicators. The EESC highlights the importance of considering the influence of socio-economic and environmental factors on mental health within the European Semester process and emphasizes the need for increased investments in the health sector as part of National Recovery and Resilience Plans; supports the development of person-centered mental health systems that empower individuals and promote their active involvement in their own recovery, aligned with the UN Convention on the Rights of Persons with Disabilities.
This exploratory opinion will be an opportunity to follow up on the EESC work on sustainable food systems, address the causes of obesity as the social determinant of health and provide recommendations for promoting healthier and sustainable diets, healthy lifestyle habits and protection of vulnerable children to feed into the work of the Spanish presidency.
