Creativity in times of COVID-19: the case of the music industry

The EESC's website is hosting a series of video interviews with music professionals looking into how the COVID-19 pandemic has changed their work.

The cultural and creative sectors were among the industries hit hardest by the COVID-19 pandemic. However, using digital tools, creativity and innovation, artists were able to stay in touch with their audiences. New forms of content have emerged, some of them showing artists recording in their homes and creating a more personal relationship with their audiences. Digitalisation has also made music more accessible to marginalised and vulnerable groups.

This interview series, entitled "COVID cannot cancel creativity", explores how the sector has adapted to the restrictive public health measures imposed because of COVID-19 through the smart use of digitalisation and innovation, how the pandemic has accelerated digitalisation in the music sector and how innovation can be harnessed after the pandemic. There will be a particular focus on the benefits the music sector is reaping from digitalisation.

The project is a joint initiative of the three groups that make up the EESC (Employers, Workers and Diversity Europe) and will show how crucial culture is, including in times of crisis, and how supporting the sector and helping it survive is essential for our society and will play a fundamental role in driving the recovery.

"COVID cannot cancel creativity" will officially launch on 26 October. You can watch the videos HERE. (ck)