Consumer package: Digital Fairness Act

Background

The opinion will focus on the European Commission’s proposal for a Digital Fairness Act. Building on the 2024 Fitness Check of EU consumer law on digital fairness, the proposal aims to strengthen consumer protection in the digital environment and address gaps in the existing EU framework. It introduces new rules to tackle problematic practices such as dark patterns, influencer marketing, unfair personalisation, unfair pricing practices, addictive design and spending-maximising features. It also strengthens consumer rights in digital contracts, including for subscriptions and free trials, and introduces specific safeguards for minors and vulnerable consumers. By replacing the Unfair Commercial Practices Directive with a directly applicable Regulation, the proposal also aims to provide more harmonised rules, strengthen enforcement and create a level playing field for businesses across the Single Market.

Practical information

• Composition of the study group
• Administrator in charge: Julian SOMMER
• Assistant: Catia ZIZZI