European Forum for Responsible Drinking (EFRD)

The Common Standards for Commercial Communication reflect many of the issues addressed by the Council Recommendation 2001/458/EC on the drinking of alcohol by young people, in particular children and adolescents.

Member companies of the European Forum for Responsible Drinking (EFRD).

Common Standards (first adopted in 1994).

The self-regulatory organisations monitor performance yearly with review by independents.The national organisations are best placed to deal with complaints, as only they will be able to assess and understand fully the national context and local sensitivities.

The Common Standards do not withhold any sanctions for non-compliance.