European Forum for Responsible Drinking (EFRD)

Summary of the initiative

Name
European Forum for Responsible Drinking (EFRD)
Objective(s)
The purpose of these Common Standards is to ensure that commercial communication does not encourage or condone excessive consumption or misuse of any kind.

Description of the Initiative

    Sector

    Sector

    Contact Point - Commission
    SANTE E4 and C3

    Self/Co-Regulation Basic Act

    PRIVATE ACT
    Year
    2008
    Title of Act
    European Forum for Responsible Drinking (EFRD), Common Standards for Commercial Communications
    NON-LEGISLATIVE ACT
    Year
    2001
    Title of Act
    Council Recommendation 2001/458/EC of 5 June 2001 on the drinking of alcohol by young people, in particular children and adolescents, Official Journal L 161 of 16/06/2001, P. 38.

    Geographical Coverage

    Global coverage
    Participating Countries
    Austria

    Description

    Problems that lead to the introduction of Self/Co-Regulation and the adoption of the Founding Act
    The Common Standards for Commercial Communication reflect many of the issues addressed by the Council Recommendation 2001/458/EC on the drinking of alcohol by young people, in particular children and adolescents.
    Target Group(s)
    Member companies of the European Forum for Responsible Drinking (EFRD).
    Type of Instrument(s)
    Common Standards (first adopted in 1994).
    Type of Monitoring
    Conduct an initial survey of compliance capacity of future regulateesConduct regular visits and spot checksInitiate complaints proceduresMaintain database of those bounded by the normsProduce regular reportsReceive complaints and verify if norms were breached or notReflexive dialogue with the - stakeholdersOther
    European Commission
    National public authority
    International public authority
    Private regulator (code owner)
    Private independent party with a mandate (e.g. auditors)
    Self-appointed private parties (e.g. NGOs)
    Succinct description of the type of Monitoring
    The self-regulatory organisations monitor performance yearly with review by independents.<BR>The national organisations are best placed to deal with complaints, as only they will be able to assess and understand fully the national context and local sensitivities.
    Type of Enforcement
    Faming, shaming and blamingJudicial sanctionsMembership suspension/exclusionPrivate finesOther
    Private Regulator
    Private independent party with a mandate (e.g. auditors)
    Court system
    Alternative dispute resolution (ADR) / Online dispute resolution (ODR)
    Succinct description of the type of Enforcement
    The Common Standards do not withhold any sanctions for non-compliance.