European Economic
and Social Committee
Programme
- 10:00 – 10:15 Opening – Gonçalo Lobo Xavier and Thierry Libaert
- 10:15 – 11:15 The contribution of advertising to growth and jobs, the steps taken for the green transition
- 10:15 – 10:30 Tamara Daltroff, general director of the European Association of Communication Agency (EACA)
Advertising in Europe: state of play
- 10:30 – 10:45 Greg Mroczkowski, director of public policy, IAB Europe, Digital advertising in Europe
- 10:45 – 11:00 Lucas Boudet, general director of the European Advertising Standards Alliance (EASA)
Advertising regulation in the EU
- 11:00 – 11:15 Simonetta Lombardo, president of the communication agency Silverback,
Initiatives by committed communication agencies
- 11:15 – 11:30 Debate
- 11:30 – 12:15 The European framework
- 11:30 – 11:45 The actions of the European Commission: Martins Prieditis, Deputy Head of Unit E.2 "Consumer and Marketing Law", Directorate-General for Justice and Consumers
- 11:45 – 12:00 The actions of the European Parliament: David Cormand, member of the European Parliament
- 12:00 – 12:15 Debate
- 12:15 – 12:55 Advertising criticism and consumer expectations
- 12:15 – 12:30 Christian Kreiβ, professor of economics at the University of Aalen, author of "Werbung – nein danke"
- 12:30 – 12:45 Patrycja Gautier, senior legal officer, BEUC, European Consumer Organisation
Expectations of European consumers towards advertising
- 12:45 – 12:55 Debate
- 12:55 – 13:00 Conclusions