Programme

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  • 10:00 – 10:15   Opening – Gonçalo Lobo Xavier and Thierry Libaert
  • 10:15 – 11:15   The contribution of advertising to growth and jobs, the steps taken for the green transition
  • 10:15 – 10:30   Tamara Daltroff, general director of the European Association of Communication Agency (EACA)

Advertising in Europe: state of play

  • 10:30 – 10:45   Greg Mroczkowski, director of public policy, IAB Europe, Digital advertising in Europe
  • 10:45 – 11:00    Lucas Boudet, general director of the European Advertising Standards Alliance (EASA)

Advertising regulation in the EU

  • 11:00 – 11:15    Simonetta Lombardo, president of the communication agency Silverback,

Initiatives by committed communication agencies

  • 11:15 – 11:30    Debate
  • 11:30 – 12:15    The European framework
  • 11:30 – 11:45    The actions of the European Commission: Martins Prieditis, Deputy Head of Unit E.2 "Consumer and Marketing Law",   Directorate-General for Justice and Consumers
  • 11:45 – 12:00    The actions of the European Parliament: David Cormand, member of the European Parliament
  • 12:00 – 12:15    Debate
  • 12:15 – 12:55     Advertising criticism and consumer expectations
  • 12:15 – 12:30     Christian Kreiβ, professor of economics at the University of Aalen, author of "Werbungnein danke"
  • 12:30 – 12:45     Patrycja Gautier, senior legal officer, BEUC, European Consumer Organisation

Expectations of European consumers towards advertising

  • 12:45 – 12:55     Debate
  • 12:55  – 13:00    Conclusions