The exploratory opinion at the request of the Spanish Presidency will look into advertising through influencers and its impact on consumers. Influencers as content creators with large numbers of followers on social networks have a crucial impact on consumer behaviour and, inter alia, on consumer decisions.
Download — Parecer do CESE: Advertising through influencers and its impact on consumers
This exploratory opinion will be an opportunity to follow up on the EESC work on sustainable food systems, address the causes of obesity as the social determinant of health and provide recommendations for promoting healthier and sustainable diets, healthy lifestyle habits and protection of vulnerable children to feed into the work of the Spanish presidency.
Download — Parecer do CESE: Measures to reduce child obesity
