This report provides a study of the retail sector, which is one of the biggest in Europe in terms of the number of enterprises active and individuals employed. The study aims to provide practical insights on revitalising small retailers in urban and rural areas. The underlying objective is achieved through identifying the main trends, challenges and opportunities faced by small retailers, and outlining what types of good practices have been put into place to support these enterprises in city-centres, including highlights on the situation of small retailers located in rural areas.
