IN THIS ISSUE: President Dassis’ statement concerning the terrorist attacks in Brussels; Interview to Gonçalo Lobo Xavier on the migration project; Members back from migration missions share their experience; New EESC study on planned obsolescence; Your Europe, Your Say! 2016; Giles Duley photograph exhibition
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This study is based on a simulated shopping tool combined with an on-line questionnaire. 2 917 people took part across four European regions: France, Spain, the Czech Republic and the Benelux countries. The results clearly demonstrate that displaying the lifespan of the products for sale led consumers to change their behaviour when making their purchases. This effect was evident regardless of how the lifespan was displayed.
The functional economy focuses on the use of a product rather than its ownership. Specifically, with the functional economy model, a company sells the right to use a product of which it maintains ownership. The famous example is Michelin, which no longer sells tires for fleets of company cars, but supplies "mobility services" consisting of repairing, retreading and in some cases exchanging tires. The economic outcome is that the company has an interest in making its products last as long as possible because the price is based on usage (in this case, the number of kilometres driven) and thus in reducing waste.
Le CESE publie aujourd'hui une nouvelle étude intitulée "les effets de l'affichage de la durée d'utilisation des produits sur les consommateurs", qui établit un lien manifeste entre l'affichage de la durée de vie des produits et le comportement des consommateurs. Ce phénomène est très net. La progression des ventes de produits labellisés durables est spectaculaire: 128 % pour les valises et 70 % pour les imprimantes par exemple. Les smartphones, avec une hausse de 41 %, sont moins concernés. Il est à noter que l’importance du caractère durable du produit aux yeux des consommateurs est proportionnelle au montant qu'ils sont prêts à débourser.
The Consultative Commission on Industrial Change (CCMI) has recently launched a project dedicated to the phenomenon of built-in or planned obsolescence. This project, as its name suggests, is not a one-off action. So it is not merely a usual EESC opinion, nor just a conference devoted to the subject, but rather a series of events, opinions, declarations, articles, follow-up activities, to make sure that the issue of planned obsolescence makes its way to the political agendas of the European Commission and the European Parliament.