Union of European Beverages Associations (UNESDA)

Summary of the initiative

Union of European Beverages Associations (UNESDA)
Binding the industry to act responsible in the market-place. UNESDA members commit not to place any marketing communication in printed media, websites or during broadcast programmes especially aimed at children under twelve years. They refrain from any commercial activity at primary schools vending machines should offer a full range of beverages including water.

Description of the Initiative



    Contact Point - Commission
    SANCO DDG1.C.4

    Self/Co-Regulation Basic Act

    Title of Act
    Union of European Beverages Associations (UNESDA), Responsible Choice

    Geographical Coverage

    Participating Countries


    Problems that lead to the introduction of Self/Co-Regulation and the adoption of the Founding Act
    Target Group(s)
    The non-alcohol beverage sector.
    Type of Instrument(s)
    Type of Monitoring
    Conduct an initial survey of compliance capacity of future regulateesConduct regular visits and spot checksInitiate complaints proceduresMaintain database of those bounded by the normsProduce regular reportsReceive complaints and verify if norms were breached or notReflexive dialogue with the - stakeholdersOther
    European Commission
    National public authority
    International public authority
    Private regulator (code owner)
    Private independent party with a mandate (e.g. auditors)yes
    Self-appointed private parties (e.g. NGOs)
    Succinct description of the type of Monitoring
    There is no systematic complaint handling. According to UNESDA non-compliance does not happen in the industry, but it may be in the future. A complaint handling system will probably be set up.<BR>Compliance is monitored by an independent auditor under schools in four countries.
    Type of Enforcement
    Faming, shaming and blamingJudicial sanctionsMembership suspension/exclusionPrivate finesOther
    Private Regulator
    Private independent party with a mandate (e.g. auditors)
    Court system
    Alternative dispute resolution (ADR) / Online dispute resolution (ODR)
    Succinct description of the type of Enforcement
    There are no sanctions for non-compliance.


    SMO self- and co-regulation database - private code 134