Union of European Beverages Associations (UNESDA)
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Summary of the initiative
Name of Private Regulator:Union of European Beverages Associations (UNESDA)
Objective(s):Binding the industry to act responsible in the market-place. UNESDA members commit not to place any marketing communication in printed media, websites or during broadcast programmes especially aimed at children under twelve years. They refrain from any commercial activity at primary schools vending machines should offer a full range of beverages including water.