European Advertising Standards Alliance (EASA)

Summary of the initiative

Name of Private Regulator: 
European Advertising Standards Alliance (EASA)
Objective(s): 
Promotion and development of self-regulation in the advertising sector; Support of existing advertising self-regulatory systems; Management and coordination of the EASA's cross-border complaints mechanism to ensure that cross-border complaints, through a specific procedure, are resolved speedily and effectively; Provision of information and research concerning advertising self-regulation.

Description of the Initiative

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Charter of EASA

Self-Regulation in the EU advertising sector report