Summary of the initiative

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Increasing clients' trust in the quality of the products/services; Improving sector's image; Enhancing the level of information. The European Code of Conduct was drafted by Euro-Label in accordance with current and anticipated future European legislation (on Electronic Commerce, Distance Selling, Data Protection and on guarantees..). It covers in particular: The retailer and his legal and financial background; The protection of personal data; The pre-contractual information about products on sale, such as descriptions, specifications and pricing; The procedure for the conclusion of on-line contracts; The performance of the contract; The right of the consumer to withdraw from a purchase; The "money-back guarantee" and the after-sales service arrangements Euro-Label is the European electronic shopping Trustmark for consumers and retailers. To be awarded the Euro-Label Trustmark, the trader must implement the European Code of Conduct for retail transactions. The Euro-Label organisation is responsible for seeing that the trader adheres to this Code of Conduct. A mechanism ensures that the logo a trader displays on his website is authentic. When you click on the logo, Euro-Label verifies that the trader is certified and displays the certificate of the e-shop.

Description of the Initiative

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European Code of Conduct for retail transactions