European Snacks Association (ESA)

Summary of the initiative

European Snacks Association (ESA)
Guidelines to support responsible advertising.

Description of the Initiative



    Self/Co-Regulation Basic Act

    Title of Act
    European Snacks Association (ESA), Guidelines on communication, sales in schools and vending

    Geographical Coverage

    Participating Countries


    Problems that lead to the introduction of Self/Co-Regulation and the adoption of the Founding Act
    Target Group(s)
    Snack manufacturers, industry responsible for snack pellets, snack ingredients, oils and fats, flavour-seasonings-application, snack processing equipment, weighing equipment, packaging equipment and material, peanuts and snack nuts, trade associations.
    Type of Instrument(s)
    Type of Monitoring
    Conduct an initial survey of compliance capacity of future regulateesConduct regular visits and spot checksInitiate complaints proceduresMaintain database of those bounded by the normsProduce regular reportsReceive complaints and verify if norms were breached or notReflexive dialogue with the - stakeholdersOther
    European Commission
    National public authority
    International public authority
    Private regulator (code owner)
    Private independent party with a mandate (e.g. auditors)
    Self-appointed private parties (e.g. NGOs)
    Succinct description of the type of Monitoring
    The guidelines are relatively new. The guidelines are not (yet) monitored. There is an intention to monitor.
    Type of Enforcement
    Faming, shaming and blamingJudicial sanctionsMembership suspension/exclusionPrivate finesOther
    Private Regulator
    Private independent party with a mandate (e.g. auditors)
    Court system
    Alternative dispute resolution (ADR) / Online dispute resolution (ODR)
    Succinct description of the type of Enforcement
    The guidelines are relatively new. There are not (yet) sanctions for non-compliance.