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The potential effects on consumers of the real lifetime of products display

This study is based on a simulated shopping tool combined with an on-line questionnaire. 2 917 people took part across four European regions: France, Spain, the Czech Republic and the Benelux countries. The results clearly demonstrate that displaying the lifespan of the products for sale led consumers to change their behaviour when making their purchases. This effect was evident regardless of how the lifespan was displayed.

 

 

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The potential effects on consumers of the real lifetime of products display