Digital transformation opportunities for retail companies and its advantages for European consumers (own-initiative opinion – Gr I)

EESC opinion: Digital transformation opportunities for retail companies and its advantages for European consumers (own-initiative opinion – Gr I)

Key points

In its opinion, the EESC highlights that one of the main challenges the retail sector is facing is the lack of an online level playing field with third-country traders. It agrees that a solid ambitious digital policy for the retail sector is needed in Europe to take advantage of the opportunities that the digital innovation offers for enhancing Europe’s competitiveness. The EESC also believes that for the retail sector, taking on board the green transition provides an opportunity for the retail sector to help consumers make more sustainable choices in their consumption.

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