Advertising through influencers and its impact on consumers

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The purpose of the hearing will be to contribute to the EESC opinion and look into the rise of advertising on social media, in particular through influencers, in view to introduce a specific regulation on this kind of advertising. The event will focus on the crucial impact on consumer behaviour of influencers advertising on social networks. This is because the relationship between influencers and consumers is based on a sense of proximity, authenticity and trust – feelings that are not as intense in other kinds of advertising and with other public figures. The event will also explore the exposure of minors to advertising that they often see without being fully aware of it – advertising that can contain elements that are detrimental to minors' physical, psychological, social and emotional development.

Join us to the debate! Please register before 7 June.

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