By Willem Vriesendorp
Sustainability can only be sustained if it is the fruit of a democratic process. The fact that, every year, the parties to the United Nations Framework Convention on Climate Change (UNFCCC) come together is positive. The Conference of the Parties (COP) is a much needed dialogue and it shows we believe in solving this, democratically.
We see that an often-overlooked issue in the sustainability debate is time. I think it is safe to say that nobody is against environmental sustainability, but the differences lie in the level of ambition about the time required to get to certain thresholds and goals. The COP should be an accelerator of that process, but it can also have the opposite effect if it serves as a talking shop, focused on addressing the symptoms and not the root of the problem. Then it has a negative effect and amounts to greenwashing.
Looking towards COP28, we would like to see three things come out of it. First, a concrete action plan to halt investments in new fossil-powered energy and a fast phase-out of existing fossil powered energy sources. Second, an agreement on loss and damage. There is no doubt that the broadest shoulders should carry the heaviest loads, especially with the West having monetised public goods for private gain for centuries, so we need to have an agreement on loss and damage. That can only happen if the Global North agrees to pay up. Third, a profound revision of global capital markets and systems. We need to put a price on environmental externalities and pollution, so it becomes harder to finance polluting projects.
This COP will be particularly interesting because it will display the results of the first Global Stocktake and, needless to say, we are on a very bad trajectory. Last Saturday, for the first time in history, the average global temperature rose above +2°C warming. It was barely noticed. Immediate action is needed. This means that the COP28 presidency will have to play a role requiring extreme self-discipline and foresight, because what it must do is akin to the best hamburger shop in town advocating to prohibit the sale of hamburgers and advocating for a law that only allows plant-based hamburgers.
I cannot think of many examples of self-effacing leadership and behavioural scientists as that of Daniel Kahneman who tells us that such self-discipline and foresight is extremely rare and almost inhumane to muster.
This is why we need to create external pressure – and where civil society organisations are key. We also think that sustainable frontrunners, i.e., businesses that are already outperforming today's environmental norms, have a very big role to play. We need to make sure that they speak up and show negotiators that sustainability is a business case. Not only is it a business case that brings us closer to our climate and environmental targets – it is also good business.
At #SustainablePublicAffairs, this is exactly what we do, we are the first-of-its-kind public affairs agency that only works for cases which have a positive impact on the environment. Our mission is to make the performance of sustainable frontrunners the norm by advocating to raise the bar on environmental policy.
We invite the entire professional services industry to play a more positive, conscious role. Currently, most (strategy) consultancies, audit firms, law firms, communication advisors, PR advisors and the likes, put their hearts and minds to work on cases that go against the Paris Agreement. We believe that it is very important that these enabling industries take a stance and choose who they work for: no one should work as a "corporate person" to advance causes that they do not want to see happening as a "private person".
We believe that if sustainable frontrunners and the professional services industry speak up, the COP28 presidency will understand that sustainability is good business – the business of tomorrow. The time for action is now, and we should take as many of the measures needed as soon as possible. We have long passed the luxury of forecasting our way into the future. We need to start backcasting from where we want the world to be in 2050 – and that unfortunately means that we must frontload some of the more painful measures.
We can only do that united.
This article was finalised while COP 28 was still on.
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