In an online world where generative AI can fabricate a headline, an image and a source in seconds, 'breaking news' may soon give way to 'fact-checked news'. At a time when lies travel faster than facts, fact-checking is quickly becoming one of journalism's most powerful tools. The European Digital Media Observatory (EDMO) tracks Europe's most persistent false narratives through its monthly disinformation briefs. We spoke with EDMO coordinator Tommaso Canetta about how fact-checking is evolving — and what it takes to push back against disinformation in the age of AI.
Could you tell us a little bit more about the monthly briefs of the EDMO fact-checking network? How do you collect information and decide what to include in the briefs? Who are your fact-checkers?
Every month, we send a questionnaire to the fact-checking organisations that are members of the EDMO fact-checking network (55 organisations covering all EU Member States plus Norway). The questionnaire includes both quantitative and qualitative questions about the disinformation detected during the previous month. We then analyse all the responses and include the most relevant information emerging from this analysis in the briefs.
Your October brief stated that AI-generated disinformation hit a new record amid the crumbling of information integrity. What is an 'AI slop' and how is it used to produce fake news or political discreditation? Can you give us some recent and blatant examples?
'AI slop' can be defined as low- to mid-quality content created using AI tools. The deluge of AI-generated content circulating on social media platforms during crises, before, during or after elections, and more generally around sensitive topics, can significantly distort public perception.
Recent examples include the many false videos and images allegedly showing Venezuelans celebrating in the streets following the abduction of Maduro by the United States. Another example is the circulation, in November, of AI-generated videos depicting Ukrainian soldiers surrendering. In the political sphere more broadly, deepfakes of politicians saying things they never said are increasingly being created and disseminated to discredit them (for example, this one in Hungary).
Are there some recurrent topics or issues where disinformation and false narratives have thrived lately? Could you name a few based on your research for the briefs?
The war in Ukraine, migration, climate change, the EU, the Israel–Hamas war in Gaza and its consequences, pandemics and vaccines, and LGBTQ+ communities have all been recurring targets of disinformation narratives and campaigns in recent months (as reflected in the briefs monitoring these topics).
Moreover, national politics are frequently targeted by disinformation, although the specific dynamics naturally vary from country to country. In addition, virtually all newsworthy crises tend to become disinformation targets, at least for as long as traditional media coverage gives prominence to them (e.g. Hurricane Melissa, the theft at the Louvre, Charlie Kirk's death, the 12-day Israel–Iran war, the presidential elections in Romania, etc.).
In a recent report by the Reuters Institute for the Study of Journalism, experts forecast that verification will take centre stage in the years to come, with 'breaking verification' replacing 'breaking news'. What is your take on the evolution of fact-checking journalism and its importance in the future?
My view is that its importance will only continue to grow. We are rapidly moving toward a situation in which the main source of information for entire generations - social media - is being flooded with unreliable content, while many users are increasingly unable to distinguish what is real from what is AI-generated.
Disinformation, FIMI (foreign information and manipulation interference), scams, non-consensual AI-generated pornography (including of minors), and other illegal or harmful content and operations will thrive. These are fuelled by platforms' algorithms and business models, by unscrupulous actors exploiting the system for profit, and by adversarial/extremist forces (domestic or foreign) that benefit from polarisation and the societal crises of European states.
If democracies want to survive, they will need to address this issue decisively, and fact-checking is a fundamental tool in this effort. Even if it becomes impossible to verify all false content in the future, there should at least be a strong effort to verify what is true. Traditional sources of information could even benefit from such a shift.
Can people be taught how to detect disinformation? How can we spot a fake when we read, see or hear one? Will this even be possible given the rapid rise of AI technology, or will we again need AI to detect fakes created by AI?
A great deal can be taught. Awareness of disinformation and its main characteristics is a powerful first line of defence, and media literacy is of the utmost importance. However, education alone is not sufficient. We certainly need tools, including AI-powered ones, but currently these tools are not always reliable. Their development requires effort and investment, as bad actors are usually one step ahead. Moreover, beyond the identification of disinformation narratives, it is vital to detect and track their dissemination dynamics, including the actors, the targets and cross-platform distribution. For this type of analysis, improved AI tools can provide valuable insights for timely responses. We also need stronger regulation of the digital space and of AI. EU initiatives such as the Digital Services Act and the AI Act are a good starting point, but much more is needed, notably in terms of enforcement.
In addition, we need a strong traditional media sector capable of providing reliable, high-quality information, and more fact-checking at all levels. Above all, however, democratic governments must step up politically, boldly addressing these challenges and ensuring that the public is properly informed.
Where can people read your briefs?
You can find all of our briefs published here.
Tommaso Canetta is a journalist and a fact-checker, deputy director of Pagella Politica/Facta news, coordinator of the fact-checking activities of EDMO and Italian Digital Media Observatory (IDMO), and member of the Governance Body of the European Fact-Checking Standards Network (EFCSN) as well as of the Taskforce of the Code of Practice on Disinformation.
EDMO is an EU-funded network that brings together researchers, fact-checkers and media literacy experts to detect, analyse and counter disinformation across Europe. Its fact-checking network is made up of 15 hubs across the EU and the EEA.