EESC slates harmful ads and pushes for balance of e-commerce and kids' safety

18 Sep 2012
Ref: 054 2012

In a bid to protect children against harmful advertising and damaging online content, the European Economic and Social Committee at its plenary session today called for specific regulations to be put in place.

At its plenary session of 18 and 19 September, the EESC adopted two opinions on advertising aimed at children, the internet and social media.

"More and more often, children, including very young children, have access to a television and the internet alone and unsupervised. 38% of children between the ages of 9 and 12 already have an online profile, and this figure rises to 78% for 13-16 year olds. We need to monitor this new reality," said Jorge Pegado Liz, rapporteur for the EESC opinion on advertising aimed at young people and children.

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