Advertising / young people and children

18 Sep 2012
Adopted References: INT/593 EESC-2012-138 Own-initiative Rapporteur: Mr Jorge Pegado Liz (Various interests - GR III / Portugal) Plenary Session: 483 - 18 Sep 2012 - 19 Sep 2012 (Summary Plenary Session) OJ C 351, 15.11.2012, p. 6
A framework for advertising aimed at young people and children

EESC opinion: Advertising / young people and children

Key points:

  • Advertising which wrongfully uses children for purposes unrelated to matters which directly concern them is an affront to human dignity and to their physical and mental integrity should be banned.
  • It involves additional risks depending on the age-group involved, with harmful consequences for their physical, mental or moral health. The violent, racist, xenophobic, erotic or pornographic content of some advertising can have irreversible effects on children's physical, mental, moral and civic development. The EESC calls on all players to adopt and apply and enforce the highest levels of protection of children's rights. The Community legal framework does not meet current needs for protecting children's rights with regard to advertising messages.
Other EESC opinions

For more information please contact the INT Section Secretariat