Europe is facing complex challenges calling for renewed social and economic models. To deliver progress, growth and wellbeing in Europe, a shift towards an innovation-based economy is needed. The EESC therefore calls on the European Commission to develop a policy framework to support these new business models emerging. The EESC calls on the Commission in the upcoming review of the Single Market strategy, due in 2017, to fully incorporate these new business models, and suggest new measures in this direction. It is crucial that Member States and the European Institutions fully recognise and promote "fairer" business models, which are centred on delivering innovation for social development by integrating social impact measurement in parallel to reporting economic progress.