There are many, increasingly loud voices calling for better regulation of advertising, which is accused of encouraging overconsumption. Numerous calls for a ban on advertising polluting products are published. However, advertising creates growth and generates many jobs. Could it not be that advertising is just a scapegoat?
The EESC own-initiative opinion will set out recommendations for making advertising more compatible with the challenges of the green transition while respecting its contribution to the economic development of the European Union.