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In several Eastern and Southern EU countries there is a steady flow of young people leaving their hometowns to find work in distant cities. This is a worrisome trend. An ever-increasing global food demand will require in the near future that all agricultural surfaces be cultivated.

To abandon large production areas is a luxury that the EU cannot afford. In order to attach young workers to their rural territories, or to bring them back if they are already gone, the availability of good job opportunities is a necessary condition but not a sufficient one. Education and health services, ICT links, even cultural activities have to reach a minimum level that makes living in these places not only acceptable but indeed attractive.