The sustainable economy we need (own-initiative opinion) - Related Opinions
The own-initiative opinion aims to contribute to the Farm to Fork Strategy objective to stimulate sustainable food processing, wholesale, retail, hospitality and food services practices by providing the views and experience from organised civil society and stakeholders from across the food supply chain and by highlighting producers' good practices to increase the availability and affordability of healthy, sustainable food options.
There are many, increasingly loud voices calling for better regulation of advertising, which is accused of encouraging overconsumption. Numerous calls for a ban on advertising polluting products are published. However, advertising creates growth and generates many jobs. Could it not be that advertising is just a scapegoat?
The EESC own-initiative opinion will set out recommendations for making advertising more compatible with the challenges of the green transition while respecting its contribution to the economic development of the European Union.
Europe is going through a green and digital transformation and the European institutions are committed to ensuring that people remain centre-stage and that the economy works for them.
This additional opinion updates and complements the proposals made in the original ASGS opinion, adopted in February this year. The EESC welcomes the step forward towards embracing a more social, inclusive and sustainable economic model, particularly given the economic and social effects of COVID-19. To support the economic recovery and public investment, and in support of a digital and green transformation, the EESC believes that a revision of the Stability and Growth Pact, flexibility in state aid rules and a rethink of tax policy is necessary. Well-resourced public health measures and social security systems are likewise of vital importance. The EESC also welcomes the Commission's proposals for Next Generation EU and sees the ASGS as an opportunity for the EU to shift towards an economic model that gives equal weighing to both economic and social objectives.