Interactive Advertising Bureau Europe (IAB Europe)

Summary of the initiative

Name
Interactive Advertising Bureau Europe (IAB Europe)
Objective(s)
Raising industry standards; Increasing clients' trust in the quality of the products/services; Enhancing the level of information. The standards and best practice guidelines were/are developed by the IAB network of trade bodies to make interactive advertising easier to use. They aim to make it easier for member companies to trade, enhance the experience for the user and help the market grow. IAB package of evolving Standards and Best practices concern Mobile brand builders (advertising formats); Online audience measurement and ad effectiveness metrics and KPIs; Internet ‘cookies’; Online Behavioural Advertising (OBA); Display standards; Social media measurement; Display, Mobile, Tablets, Video in-stream ads and Rising Stars standards; Self-regulation of OBA; Internet Marketing campaign.

Description of the Initiative

    Sector

    Sector

    Contact Point - Commission
    CNECT F2

    Self/Co-Regulation Basic Act

    PRIVATE ACT
    Year
    1998
    Title of Act
    IAB Europe Standards and best practices. Available on the IAB website

    Geographical Coverage

    Global coverage
    Participating Countries
    Austria

    Description

    Problems that lead to the introduction of Self/Co-Regulation and the adoption of the Founding Act
    Online advertising is a young and growing sector with few common rules on responsible online advertising and therefore affected by inconsistency between (national/sectoral) markets.
    Target Group(s)
    Advertising sector (on line).
    Type of Instrument(s)
    Voluntary guidelines. Developed and ratified by the association´s pan-European task forces and trade association partners. IAB members can opt in.
    Type of Financing
    Fees/contributions from the target group.
    Type of Monitoring
    Conduct an initial survey of compliance capacity of future regulateesConduct regular visits and spot checksInitiate complaints proceduresMaintain database of those bounded by the normsProduce regular reportsReceive complaints and verify if norms were breached or notReflexive dialogue with the - stakeholdersOther
    European Commission
    National public authority
    International public authority
    Private regulator (code owner)yes
    Private independent party with a mandate (e.g. auditors)
    Self-appointed private parties (e.g. NGOs)
    Succinct description of the type of Monitoring
    -
    Type of Enforcement
    Faming, shaming and blamingJudicial sanctionsMembership suspension/exclusionPrivate finesOther
    Private Regulator
    Private independent party with a mandate (e.g. auditors)
    Court system
    Alternative dispute resolution (ADR) / Online dispute resolution (ODR)
    Succinct description of the type of Enforcement
    -

    Results of Commission Monitoring

    Link / Reference of Evaluation
    -