Completion of the Single Market is one element necessary for the European venture to succeed. The EESC has a key role to play here, for the good of both consumers and business. To this end, the EESC set up a Single Market Observatory (SMO) in 1994, with the support of the European Commission, the European Parliament and the Council. The SMO is made up of 33 members representing European civil society organisations. Its aim is to monitor how the Single Market operates in practice, identify where the problems are and help legislators remedy existing shortcomings.