The Commission's Legislative proposal on substantiating green claims will cover claims made on any of the environmental impacts covered by the Environmental Footprint methods and on claims on overall environmental performance. Environmental claims are any explicit environmental information on products / services or companies, including labels/ logos and text, in whichever form it is provided (e.g. website, brochure, on shelf, television, radio etc.).
Today it is indeed difficult for consumers, companies and other market actors to make sense of the many environmental labels and initiatives on the environmental performance of products and companies. There are more than 200 environmental labels active in the EU, and more than 450 active worldwide. Some of these methods and initiatives are reliable, some not; they are variable in the issues they cover.