The European Commission review of EU trade strategy is timely in the first year of a new Commission.
The intense public interest that has been aroused by the TTIP negotiations between the EU and the US demonstrates that trade is no longer an esoteric matter nor the concern of those few who are sufficiently involved to master the finer, highly technical detail that trade involves. It is now a popular issue and part of the public agenda, but because of its technicalities it is also open to wide misunderstanding.