Rethink plastic: behaviour change needs strong legislative framework and viable alternatives

Cillian Lohan, a member of the European Circular Economy Stakeholder Platform as well as a member of the EESC, said at a hearing on the EU Strategy for Plastics in a Circular Economy, organised by the EESC, that technology alone would not be enough to drive the transition, but would instead have to work in combination with widespread behaviour change. He was convinced that we could "drive behaviour change if we offer valuable and affordable alternatives". Addressing the way we consume would be a key element in terms of what we could achieve in the future. Referring to the necessary transition to a circular economy, he said that it appeared "compelling to move from the concept of consumers to the concept of users in terms of over-consumption and waste".

A number of experts from different fields discussed these important issues, and the main findings will provide relevant input from civil society into the EESC opinion being drafted on the above-mentioned Strategy and Directive. (sma)