The European economy is increasingly based on creativity and innovation. Intellectual property rights (IPR) intensive industries in Europe account for 39% of the EU's GDP and 26% of its employment. The EESC considers that businesses must enjoy a series of conditions that facilitate innovation, investment and employment.
According to estimates from the UN and OECD, counterfeit products represent 5-7% (UN) or up to 2.5% (OECD) of world trade. The majority of counterfeit products in Europe are produced outside the EU, but production is also on the rise in Member States. The internet has considerably simplified and massively increased the scope for selling counterfeit products online while the risk of being prosecuted remains very low.