A major effect of the exponentially increasing productivity is that well-being creation (re-) turns from the production of lower costing quantities into the provision of specialized, certified qualities. In that sense the integrated use-value in the supplied goods and services becomes increasingly an important feature that gradually countervails the emphasis on the exchange value (prices). This development is especially advantageous for European producers: European competitiveness concentrates on the ability to provide specialized, diverse qualities, rather than competing in prices against regions with more extended economies of scale.

In this communication, the Commission is taking a three-step approach: setting-out the key requirements for trustworthy AI, launching a large scale pilot phase for feedback from stakeholders, and working on international consensus building for human-centric AI.