To clarify Finland's choices, the essay first situates the present Digital Era in historical perspective. It then considers the changing problem of Value Creation in a Digital and Global Era. The "global" and the "digital" constantly shift the levers of advantage. Company internal functions become products, products become commodities, and the sources of differentiation for products and process are constantly evolving. Traditional tools of strategy and policy analysis will not suffice. The analysis leads to the roles of experimentation in corporate and national adaptation. Companies will have to look at their initiatives as experiments, attempts to find their way through a maze of uncertainty. Company responses must be considered experiments in the face of quite fundamental uncertainty. Each effort and each effort of a competitor must be culled and systematically assessed for lessons in an ever-evolving competition. Governments must consider what it will require an Experimental Economy, an environment for firms alone and in networks or clusters to experiment effectively. Finally the paper considers the implications of the emerging digital era for Finland. Finland's traditional strengths may not be enough. For Finland to sustain its growth, innovative globally competitive firms must emerge from outside the forest products and telecom sectors. But there are not going to be any silver bullets.