Tourism as a vehicle for sustainable growth and jobs: Unleashing Europe’s full competitive potential

3 Dec 2012
Réf.: 075 2012

“Tourism is a global phenomenon, but it is shaped locally and it should have people or citizens at its centre”, said Mr Luca Jahier, President of the Various Interests Group of the European Economic and Social Committee at the conference on ‘Tourism and Competitiveness’ held in Lefkosia, Cyprus, on 30 November 2012.

Just a few weeks ahead of the European Year of Citizens, the Various Interests Group sought to position European citizens as key actors in the development and implementation of a European tourism strategy. A sector which generates more than 10% of the EU’s GDP and provides employment to some 12% of the labour force needs to be harmoniously integrated into society and to be better promoted and supported. Only then will tourism become an effective vehicle for sustainable growth and jobs in Europe, particularly in the current economic crisis.